You have the perfect product for your donors, and you set your fundraiser up for success.

Now putting some thought into the message you’ll give donors can do wonders for maximizing the effectiveness of all the work you’ve put into your fundraiser.

We have some advice on how to amp up your message to connect with donors. Remember that your message is for your donors, not for you. For your fundraiser to be a success, it’s essential that your donors understand why your group is so important.

Your message may be written as a letter or email or said verbally as you are selling, and these rules apply to both.

Message with emotion.

You can start your message with a fact, then use an emotional story to back it up.

You will be less likely to get action from a donor when using numbers because people aren’t attached to statistics. When we hear stories about people, we are more likely to become emotionally attached.

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Picture a donor hearing that every year your group sends 200 students to a volleyball camp and imagine how likely they are to donate.

Now picture another donor hearing about one student who always dreamed of playing collegiate volleyball, and your group sent her to the volleyball camp that gave her the training she needed and helped her earn a volleyball scholarship that year.

Which donor do you think is more likely to feel an emotional need to help your group?

Remember to bring it together with a clear call to action, and your listener or reader will want to help!

In your message, your organization is not the one in need. The ones in need are the people your group helps.

Make people feel important.

People want to feel good about making a difference, so use language that makes them feel important.

Instead of talking about what your group does, think about phrases that say, “Because of you, students have (computers, sports equipment, training, etc.) they need.”

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People love to make a difference so much; it would be a shame not to let them know what a big help they are.

The right product and the right message can make a winning fundraiser for your group. The simple ideas in this blog about how to think about your messaging will be beneficial, so be sure to share them with your team.

We are ready to answer whatever fundraising questions you have! Give us a call at 1-800-500-2500.